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SELF-MARKETING AND MORE BY MARION WEISSENBERGER-EIBL PH.D.

SELF MARKETING , SELF-REALISATION, SELF-DETERMINATION, CREATIVITY AND CREATING SPACE TO MANOEUVRE ARE BECOMING MORE AND MORE IMPORTANT.”

WHAT BIG CHANGES DO YOU SEE WHEN IT COMES TO WORK? 

Work in future will differ considerably from what we currently know. That is the finding from our study on the digital transformation of work undertaken on behalf of the Vodafone Foundation. Work today is still largely characterised by relatively stable occupational structures as well as specialised training and continuing education pathways. In future, professions will become more independent of industry boundaries, and many new job profiles will develop out of the interaction between human and machine. Specialised knowledge will become far less important, whereas core digital competences and more general skills will gain in significance. This means that in future, employees will have to learn how to market themselves even more effectively in a project-based world of work and to improve their abilities to organise themselves and network with others.

We have also identified shifts in management, away from rigid hierarchies towards increased responsibility for individual employees. This has led to the development of a number of atypical forms of employment. Part-time workers have become more important, and this in turn will require that managers improve their ability to coordinate.

 

WHAT EXACTLY DO YOU MEAN BY ABILITY TO COORDINATE?  

In future, work will be much more project-based. This means that with the increased use of part-time workers, basic terms of employment will have to be implemented to better coordinate such things as working hours, place of work, holidays, sick days and work-life integration. Lesen Sie weiter ...

  

ABOUT DR MARION WEISSENBERGER-EIBL 

Dr Marion Weissenberger-Eibl has been director of the Fraunhofer Institute for Systems and Innovation Research ISI since 2007 and holds the Chair for Innovation and Technology Management at the Institute for Entrepreneurship and Technology Management and Innovation at the Karlsruhe Institute for Technology KIT. Dr Weissenberger-Eibl works on the conditions conducive to innovations and their effects. Her main research focuses are the management of innovations and technology, roadmapping, strategic technology projections and planning, enterprise networks and knowledge management.

SELF-MARKETING AND MORE BY MARION WEISSENBERGER-EIBL PH.D.
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